Industry Thinking

5 Ways to Attract More People to Your Exhibition Stand

Industry Thinking

There are hundreds of features you can include in your exhibition stand to make it stand out from the crowd – to list them would take a century! So instead, we’ve put together five effective and innovative ways to attract more attention to your stand.

  1. Interactive Screens

Give users the ability to connect with your brand both physically and mentally with interactive features. Interactive walls and floors have been proven to be an effective way to encourage consumers to engage with your brand and exhibition stand.

  1. Augmented Reality

Bring your exhibition stand to life by superimposing a computer-generated image onto the consumer’s view of the real world through augmented reality. This has been proven to increase the number of people that stop and look at your stand, and also the amount of time people spend at your stand.

  1. Triggered Technology

Transform your exhibition stand into an attraction by grabbing attention through light, sound, video and special effects. Engage all of the consumer’s senses to make your brand more memorable.

  1. Game Technology

Implementing a game or contest into your exhibition stand is an effective way of generating high quality leads. Create a challenge for your consumer – this could be in the form of a quiz or another challenging activity that portrays your brand image effectively.

  1. Consumer Experience

It’s great to have an amazing exhibition stand, but it’s useless without amazing staff! Make sure that your staff are prepared and fully trained for the event to ensure that your consumer’s have an memorable experience at your stand. Consumers are more likely to remember your stand if they experience excellent customer service.

If you’re interested in working with us to create an engaging, innovative and stunning exhibition stand for your brand, please contact the team today to make your dreams become a reality.

Click here to see some of the stands that we are proud to have created.