“I would recommend Prodigio"
Alex Vigil, CEO/Board Liaison
“Very boutique,
customer service very much at
forefront of the experience”
Alex Vigil, CEO/Board Liaison
"beautiful designs"
Alex Vigil, CEO/Board Liaison
“Wonderful to work with"
Andrea Sims, Account Manager
Visit California
Beijing • London • Sao Paulo • Dubai • Berlin • Tokyo • Cannes • Paris
After winning a global pitch for the biggest travel market in the world, we were excited to ‘bring the outside in’ for our new client, Visit California. Producing stands in Europe and the rest of the world, our team continue to facilitate Visit California to showcase experiences in the beautiful US state.
Describing Prodigio as a boutique organisation with specialist experience, we thrive on exceeding expectations for our Visit California friends. The layout of the stands challenge the team’s creativeness, as every event is very different and it has been exhilarating to really engage with the local marketing teams and deliver their individual requirements. Whether we are building in Taipei or Germany, each stand requires a particular attention to detail with our inimitable hands on approach.
Last year we were delighted to advance the design for the more prestigious partners they share their stand with, delivering Visit California’s first luxury booth in Dubai 2015. Utilising lavish materials and details such as backlit etched glass over the normal vinyl logos, to distinguish each partner attending, we created that unique environment for their eminent guests.
The bar was then raised in Cannes, France, for the ILTM, where we created a booth to incorporate all our natural senses. Touch; a live wall of shrubbery and plush suede materials within the partner booths. Taste; what could be better than a glass of Californian wine! Smell; decadent aromas infused into the booth via filtration candles. Hearing; The relaxing sounds of mood music to balance the tone and create the idyllic atmosphere for clients visiting. All these amalgamated together provided the picture-perfect back drop for the ‘Californian Dream’!
Working on future creative experiences for our Visit California clients, we are looking to introduce further interactive engagement for each stand as well as evolving the designs for each show. We are extremely privileged to partner with the Visit California marketing team and it certainly has its perks when visiting their Head Office in Sacramento……a stunning part of the World!
See Our Project Overview
