IPW – Visit California
U.S. Travel Association’s IPW is the leading international inbound travel trade show. It is a national showcase of America, where U.S. travel exhibitors connect with travel buyers and media from more than 70 countries to promote their product, negotiate future business and build relationships.
For this new design with Visit California, we summarized the vast array of different landscapes California has to offer via a stylized road trip through the booth. The different areas on the booth were cohered together using a palette of natural-looking materials, which are prevalent in Californian design and architecture. The stand was easy to navigate and made excellent use of the space available, creating both open areas for impromptu meetings and secluded areas for private meetings.